06 – 08, March. Archifest 2025 proved to be a spectacular celebration of cutting-edge design and innovation, with North-Diamond Consumer Goods Trading (NDCGT) unveiling its outstanding product lineup at the Camp John Hay Open Field and Newtown Plaza Hotel Grand Ballroom in Baguio City, organized by the Philippine Institute of Architects (PIA) with more than 400 delegates across the country.
At the heart of the event was the showcasing of fleuresse® products, a renowned homeware brand from Germany, with its visionary CEO, Michael Jägle, who flew all the way from Germany to attend Archifest. His presence demonstrated support for North-Diamond Managing Director Ariel Sardalla, who serves as the exclusive distributor of fleuresse®’s German-designed products bringing the brand’s signature designs to the Philippines.
The event also saw the presence of Sales & Marketing Consultant Chairman Aurelio “Reli” De Leon and North-Diamond Design Consultant Antonio “Tony” Adriano, IDr., who played key role in designing the stunning fleuresse® booth.
The event was brought to life by the North-Diamond team, with dynamic celebrity hosts Tonipet Gaba and Ms. Roanna Ruiz, who added a touch of charm and charisma while introducing the versatile offerings of fleuresse® to an eager crowd of architects and design professionals.
For three days, fleuresse® booth at the beautiful Camp John Hay Open Field, continued to captivate visitors. The booth showcased luxury hotel-like bed styling, blending elegance, comfort, and functionality—an embodiment of the fleuresse® brand’s commitment to sophisticated craftsmanship.
Check out more event photos here: Click here
Watch the event highlights video here: Click here